With just a few hours to go before the release of Apple’s iPhone on Orange to UK customers, more than 250,000 people have pre-registered their interest in upgrading their current Orange contracts.
Unfortunately for all iPhone users and hopeful iPhone owners, the addition of a new player in the market, ending O2’s exclusive deal to offer the device in the UK, has not sparked the price war we may have hoped for.
Orange’s 32GB iPhone 3GS handset will cost £96.50 on their £44.04 per month tariff with a two-year contract. Compare this with O2’s deal where the same handset costs £96.89 on a £44.05 per month tariff with a two-year contract and the Orange Apple is less appealing than was anticipated.
Orange have, however, given their customers a cheaper entry level option, offering the Orange iPhone 3G (the older model iPhone) for free on a two-year, £29.36 per month contract. The same handset on O2’s cheapest tariff will set you back £34.26 per month. It means that users signing up with Orange will save £117.60 over the life of the two year contract and really represents the best available iPhone deal.
All Orange iPhone contracts come with an ‘unlimited’ data use policy, designed to allow users to take full advantage of the high speed internet browser on the phone. The 750mb ‘fair usage’ cap very firmly contradicts this policy, but according to Orange, most users are unlikely ever to reach the cap….(!)
With O2 users complaining about the regular data outages and network downtime on their iPhones, it is anticipated that this offer from Orange may tempt a large number of O2 customers on to Orange.
An Orange spokesperson says it it confident in its stock levels and that there won’t be a supply issue when the iPhone becomes available on Tues 10th November.
With Vodafone entering the iPhone market from next year, we may have to wait until then to see any possibility of a price war to drive down the price of a half decent iPhone 3GS contract.
Orange will be selling the iPhone in a number of stores, including Carphone Warehouse, Orange shops, and Phones4U. Carphone Warehouse said that by the end of the year, they expect to have sold more than one million iPhones since the device first went on sale in the UK in November 2007.